CLIENT
The Palisade Firehouse
Nader & Levi Rezai
May 23, 2022
WordPress
Price Range: $$
Business Details
CLIENT
The Palisade Firehouse
Nader & Levi Rezai
May 23, 2022
WordPress
Price Range: $$
Business Details
OVERVIEW
CHALLENGES
Before the project was started, the clients envisioned a distinct and elegant brand that would capture the heart of Jersey City. This brand would mix beautifully with the rustic and vintage look of the old firehouse face and go along with the premier amenities that would eventually be added to the building. The client’s needs would consist of full, scalable branding along with a distinguished logo that the client would choose. In addition, the client would also need a website that could be easily navigated by potential tenants and showcase residence amenities, floor plans, photos, room details, and more.
FINAL OVERVIEW
SOLUTIONS
The final result for The Palisade Firehouse was superb. The logo, which captured the face of the building in terrific, vector format, came along with a very distinct serif font that captured the vintage feel of the firehouse. The full-color palette had developed through beiges and browns pulled right from photos of the building. Several reds that were taken, however, were given an additional “bumped” up in value to create a more vibrant red that would capture the newfound liveliness of the building.
In addition, the website helped beautifully feature the building’s amenities and residencies created through custom, back-end taxonomies, and posts. The simplicity of the website’s custom fields made it easy for the clients to add or remove residency listings based on availability. While the front end of the site showcases some of the amazing photos and video work completed by Burning Wick Studios.
